Battle & Bounce / hierarchy / area and force / commitment / strategy / operational / planning & executionGenerally, a battle is a conceptual component in the hierarchy of combat in warfare between two or more armed forces, wherein each group will seek to defeat the others within the scope of a military campaign, and are well defined in duration, area and force commitment.. Wars and military campaigns are guided by strategy, whereas battles take place on a level of planning and execution known as operational warfare. -- Wikipedia Etymologically -- loanword from English, derived from Old French bataille -- 1297, borrowing from Late Latin battulia -- "exercise of soldiers and gladiators in fighting and fencing" "Lotus Development, the company that brought the world the spreadsheet. The world turns quickly, in high-tech land. In the mid-eighties, new spreadsheet competition arrived and margins started to tighten up. Borland entered the fray with a good product and very aggressive pricing. If that wasn't bad enough, Microsoft, the 800-pound software gorilla, arrived with a new operating system called Windows. Then they carefully designed their Excel spredsheet product around this new operating system. When the dust had settled, Excel was the prefer- red Windows spreadsheet product, and it was trench warfare in spredsheet land. Alas for Lotus, it was time to think about moving or, as we like to say, shifting the battlefield." (Trout, 'Repositioning a Software Company', The New Positioning)By the way, the respositioning battle was won (with the launch of Lotus Notes) -- which lead IBM to acquire Lotus for $3.5. Markets are con- versations!Battle & Bounce / move / jump up and down / specific direction / recover / livelyMove or make sth, esp a ball move quickly up back or away after hitting it - the goalkeeper bounced the ball twice before kicking it. (Of a person) to jump up and down in a lively manner - The child bounced around in the bed. To recover well a...
